My journey began in 2006, as a self-taught designer with an old computer and dream in a small town in Brazil.

That path first took me to the world of top agencies, where I focused on designing ads and campaigns at Ogilvy and TBWA in Australia.

Recognizing that the industry was rapidly changing, I moved to Sweden to attend the Design Lead program at the world-renowned Hyper Island.

I then co-founded Serious Business, a design agency, to do what I love most: helping entrepreneurs build. We worked with founders to shape their stories, secure funding, and scale their vision.